Many businesses default to one mode. But calculating it shipment by shipment can save a meaningful amount over a year.
Value-to-weight ratio
When cargo value is high relative to weight (electronics, pharmaceuticals), the extra cost of air freight is almost always justified, because inventory holding cost falls.
Total landed cost
Look beyond the freight rate — insurance, warehousing, duty timing and tied-up capital all belong in the calculation. In roughly 30% of cases we find the 'cheaper' ocean option actually costs more.
Our team can run a free mode-mix analysis on your last 12 months of shipment data.
